- The Personal Microbrand Called
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Mega-agent Ralph Roberts reveals the secrets behind establishing your own personal microbrand. |
- Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
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Jeremy O’Neal blows the doors off a classic lead generation and sales technique. |
- The Million Dollar Solo Agent
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Think you absolutely need a team? Margaret Rome explains why going solo can be just as satisfying. |
- SEO for Real Estate Dummies: How to Set Up & Maintain a #1 Site
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Keep that torrent of site traffic rushing in with first page status on all the major search engines. |
- The Wireless Agent
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Judy McCutchin’s distinctive remote office environment allows her unparalleled sales freedom. |
- Teamwork by Design: Leave Nothing to Chance
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Be deliberate about every aspect of the hiring and team-building process, says Sandra Nickel. |
- A Fail-Safe FSBO Program
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New iSucceed Mentor Wayne Cochrane explains his foolproof FSBO lead-generating machine. Wayne Cochrane has created a program that generates dozens and dozens of leads on every single FSBO who decides |
- How to Convert 97% of Your Buyer Calls to Appointments
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Buyer's agent extraordinaire Shon Kokoskza reveals his precisely scripted call response for buyers. |
- The Rookie Rulebook, Part II
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JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series. |
- The Rookie Rulebook, Part I
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JJ Johnston offers practical advice to help new agents lay the perfect foundation to a solid career. |
- Conquering Commission Objections
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Conquer your fear of commission objections by presenting a variety of options for your clients. |
- Craft a Killer Business Plan!
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It’s the business plan that outshines the competition – jam-packed with helpful tips from Ray Otten. |
- Postcards, Persistence, and Profit: An Effective Expired Drip Program
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Execute cost-effective Expireds advertising without making dozens of daily phone calls. |
- The Surefire Listing Presentation: From Start to Finish
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David Eiglarsh reveals the exact components that make up his 'no-fail' listing presentation. |
- The VIP Buyer and Seller System
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Allan Asplin describes how to implement an incredibly effective VIP Home Buyer and Seller system.
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- Capture Client Curiosity with an Irresistible Postcard Farming Campaign
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T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement. |
- Targeting the International Niche
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Sharon Simms gives a glimpse into the exciting world of the international niche.
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- Nine Basic Rules that Deliver 120 Transactions a Year
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Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann. |
- Five Action Items that Increase Referrals 150% while Reducing Marketing Costs
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Decrease overhead and increase office traffic with Bruce Hardie's proven referral system. |
- A 7-Step No-Cold-Calling System that Generates 1 of Every 2 Sales
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- Secrets of The Hat Lady: Strategies for High-Impact Low-Cost Marketing
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Are the funds low? Are the marketing efforts waning? Take heart, says Sandra Nickel. |
- Focusing on Profitability
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The bottom line is the botton line, says Tim Baker, so treat it as such and you will make a profit. |
- Prospecting Scripts
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The Script. Write it, prep it, practice it, use it, tweak it, sell with it, says Lisa Burridge. |
- Online Home Buyers' System
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Buyers want information. In order to receive it, they must make a committment, says Zacharias. |
- Be On Call 24-Hours a Day with an IVR System
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When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny. |
- Create a City Guide to Draw New Clients
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"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee. |
- Making It a Smooth Move
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Sandra Nickel demonstrates her creativity in developing programs to handle old-style home sales. |
- Building Lifelong Relationships with Past Clients
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At its core, real estate sales is about building lasting relationships, says Tim Baker. |
- A Listing Presentation that Consistently Wins
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- Earn a Commission with Every FSBO
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Sheldon Zacharias offers a unique approach to success with FSBO'S. |
- Brand Yourself with a Moving Truck
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A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin. |
- Planning for Your Future with Real Estate Investments
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"If you sell real estate, why not invest in what you know best?" asks Patrick Cowne. |
- How to Make Relocation Business Your Biggest Source of Income
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Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell. |
- Becoming as Tech-Savvy as Your Clients
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Technology can be a powerful ally in the battle to win listings, says Rob Levy. |
- Staging Luxury Homes
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Expectations soar when showing luxury homes to potential buyers, but the Richmonds have it down pat! |
- Referral Secrets
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You can't make referrals appear out of thin air, but you can get close, says Mark McKee! |
- Make Your Ads Earn Their Keep with IVR
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- How to Protect Your Full Commission Rate
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As discounters continue to hound the commission issue, Jeff Scislow helps you safeguard your rate. |
- Boost Your Effectiveness with an Integrated Marketing Plan
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Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign. |
- Techniques for Successful Open Houses
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Open houses offer a brief window to build rapport and generate interest, so make the most of them! |
- Track Other Agents' Listings to Strengthen Your Listing Presentations
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Keep a pulse on the competition, and you will be more prepared to beat them, says Jeff Scislow. |
- Use Open Houses to Break Into High-End Homes
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Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes. |
- Systemizing Your Office
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If you can repeat it, someone else can reproduce it. Char MacCallum shows you the systems ropes. |
- 10 Website Musts
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Find your target audience and use your website to cater exclusively to them, says Rand Smith. |
- A Guaranteed Program Built to Gain Commissions and Customer Trust
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- Providing Top-Notch Customer Service
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For over 30 years Nelson Zide has been perfecting his customer service techniques - now their yours. |
- Using Email as a Quick and Easy Way to Build Relationships
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Email is a quick, convenient, free form of communication. "So use it!" says Alice Held. |
- How to Get Wealthy Investing in Your Future
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Mark McKee shares tips for ensuring strong ROI on property investments. |
- Cultivate Your Past Client Relationships with a Celebration
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Nothing can supplant the value of face-to-face contact with your past clients, says Tim Baker. |
- Advertising Your Website for Greater Exposure
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Even the most amazing websites must have mindshare to generate traffic and profit, says David Agema. |
- Staging Homes for Better Sales
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Judy Johns explains why in a changing market, staging may be just the tool to help sell that listing |
- How to Generate Sales Before You Have a Track Record
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Five simple but crucial activities you can do to generate sales as a rookie. |
- Taking it from a Job to a Business
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A fundamental difference exists between an employee and an agent, says Linda McKissack. |
- Internet Fundamentals
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Want to create a highly visible, traffic-generating website? Rand Smith shows you exactly how. |
- Offer a Tropical Vacation to Gain Referrals
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Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal. |
- Build a Website to Gain New Clients
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Websites that lack any compelling reason to visit them are simply taking up server space, says Neal. |
- Offer Special Services to Put You Ahead of the Game
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Value-added extras are the name of the game in real estate sales, says Linda McKissack. |
- New Twist on the Familiar Expireds Program
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Realtors often contact Expireds that immediately hit the market, but Burridge goes 3 months back. |
- Open Houses That Pay
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Charles Pence shares profit-generating tips for getting the most out of open houses! |
- Two Communications Tools that Guarantee Client Satisfaction
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Peter and Jane reveal two powerful tools that deliver results far beyond customer expectations. |
- Gaining Referrals at Realtor Conventions and Conferences
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Ron Neal covers how to maximize your reach and referral potential at real estate conventions! |
- Drawing Out-of-Town Buyers
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Alice Held shares an innovative newcomer package intended to draw intrigued relocation clients. |
- How to Build and Sell Your Real Estate Business
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Begin with the end in mind, and you can sell your real estate business for millions, says Burridge. |
- Increase Your Income By Handling Past Clients
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Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes. |
- Generate Big Bucks with Community Involvement
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Nothing but good can come from participating in your local community, says Michael Ardolino. |
- Get the Most Out of Open Houses with Tours
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Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds. |
- Secrets of a Successful Web Site
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It's not rocket science, but there are certain web site methods you can master, says Held. |
- Advertising and Marketing
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A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything. |
- Earn FSBO Business by Teaming with a Lender
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Partner with a lender to open up a whole new FSBO stream of business, says Sheila Gunderson. |
- Creating Relocation & Referral-Based Business
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Treat relocation clients well, and watch your stateside referral business explode, says Judy Johns. |
- Becoming a One-Stop Relocation Specialist
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Personalize every aspect of your business and watch profit skyrocket, says William Meyersohn. |
- Reaping the Benefits of Classified Ads
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Larry Suiter generates millions in annual revenue from a $120 weekly investment. |
- Qualify Callers to Increase Your Closing Ratio
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Spend less time wasting it and more time keeping it by qualifying callers, says Joe Rothchild. |
- Using Kiosks for Advertising and Marketing
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The kiosk marketing method may not have glitz and glamour - only results, says Cathy Russell. |
- Personalize Communications with Past Clients for More Referrals
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With mailouts, hand-written notes and more, Pliny Mier creates countless referrals! |
- The Low-Cost FSBO System That Generates Big Profits
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Linda shares a simple 60-Day FSBO action plan designed to engender trust with local homeowners. |
- A Postcard Campaign for the Vacation Resort Market
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- Successful Selling in a Vacation Resort Market
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Jim Lea explores selling a lifestyle of fun and relaxation to second home market prospects. |
- The Value of Pre-Listing and the Pre-Listing Appointment
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Linda Mawhinney wins 80% of her listing appointments with this two-step listing process. |
- Turn Conventions into Your Most Dollar-Productive Events
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Network at conventions and utilize your natural people skills to get new business, says Mary Harker. |
- Creating a Website for Today's Real Estate Consumer
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Make it customer-centric and they will come, otherwise you're wasting your time, says Dianne Davis. |
- Create a Winning Flyer to Lock in the Listing
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Doug Drummond reveals how a visually stunning flyer can help make a positive first impression. |
- Add Personality for Less than $5 to Attract FSBOs and Expireds
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Cathy Russell discusses how to target and turn FSBO's and Expireds into listings! |
- How to Develop Your Own Subdivision
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Tom Secolo shares the secrets of his unique and profitable construction niche. |
- Turn Vacant Land into New Construction Business
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Transform undeveloped land into profit with Tom Secolo's real estate construction strategies. |
- Create a Themed Marketing Campaign to Sell New Homes Fast!
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Tom Secolo reveals how to reach niche buyers with a targeted marketing campaign. |
- Expired Listings Program
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Galand Haas offers concrete, simple steps to obtaining hot Expired listings. |
- Creating a Perception of Dominance with Yard/Directional Signs
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The Williams know that perception can trump reality - especially with several hundred yard signs. |
- Building and Managing Contacts: Start with People You Know
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Build your sphere of influence from the contacts in your cell phone, says Steve Westmark. |
- Four Tips for Turning Prospects Into Homeowners
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Appeal to every modality and increase the overall odds of securing the listing, says Shon Kokoszka. |
- Bolster Your Website with Information-Rich Hyperlinks
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Steve Westmark explains how the the Web can function as a powerful information capture device. |
- Using Multiple Websites to Position Yourself as a Niche Specialist
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Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton. |
- Turn Website Visits into Successful Transactions
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A website alone is not enough to make transactions magically appear in your inbox, says Russer. |
- Hiring a Personal Coach for Accountability
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Phil Herman advocates the value of learning from those who've already been where you intend to go. |
- Building a Winning Team
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Stracuzzi uses his team to multiply the cumulayive expertise and value in the eyes of his prospects. |
- Scripts and Dialogues That Close Buyers Fast
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Shon Kokoszka shares his most effective scripts and dialogues for buyers. |
- Approach Expireds with a Survey, Not a Sales Pitch
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Rand Smith channels Expireds' frustration with a solutions-oriented survey bound to get them talking |
- 30 Days to Quick Success as a Rookie Agent
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In this success module, Patti outlines the key steps you need to take to get off to a fast, successful start. |
- Double Your Buyer Business with This Buyer Incentive Package
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Fruitfully selling real estate is all about the overwhelming value proposition, says Stuart Sutton. |
- The "Needle in a Haystack" Expired Listings Program
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Obliterate all competition when nabbing Expireds with Bruce Hardie's awesomely inexpensive system. |
- How to Sell $4 Million as a Rookie
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Rookies - look no further for a roadmap to your 1st year in business, courtesy of Lillian Montalto. |
- An Initial Counseling Session Teaches Buyers the Rules of the Game
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Shon Kokoszka doesn't preach to his buyers, but he does offer them his expert counsel. |
- Turning Former Customers into New Business
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All the stats agree: keeping repeat customers is far cheaper than wooing new ones, says Galand Haas. |
- Expand Your Customer Capturing Ability with Multiple Web Sites
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Pointing domain names, stealth sites, blogging clouds - all useful online elements, per Galand Haas. |
- Use Cable TV for Fast and Lasting Visibility
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Bruce Hardie reveals the incredible power of cable television advertising. |
- A Profit-Rich Formula for Emotional Response Ads
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- Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
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The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie. |
- Cut Your Marketing Expenses in Half by Teaching Buyer's Agents to Prospect
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Empower your buyers agents to prospect and reduce your marketing expenses almost instantly. |
- Using Virtual Tours to Win FSBOs
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For a quick home sale, the virtual tour has gone from optional to necessity, says Rand Smith. |
- The Prelisting Pack That Gets You to the Table and Beyond
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In the world of listings, it's all about preparing and managing expectations, says Rand Smith. |
- How to Construct a Long-Term Relationship with Builders
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Superstar Lillian Montalto reveals the secrets of profitable buyer relationships! |
- Consumer Continuum
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Internet leads can surface long before they turn into client sales decisions, says Jeremy Conaway. |
- $1.50 Personal Pre-List Video
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- Deliver Full-Page Newspaper Ads for 2 Cents per Household
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Nate Martinez discusses the advantages of advertising in community newspapers. |
- Creating Incredibly Profitable Buyer's Agents
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Bill Renaud's four buyer's agents are the backbone of his incredibly profitable team. |
- Catapult Your Business with Outside Help
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Bill Renaud reveals the nature of his business' rapid growth: lots of help from outside sources! |
- The Power of Scripts
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If the phone call can be repeated, it can be refined & polished to perfection, says Bill Renaud. |
- Create a Leveraged Ad Campaign for Your Office
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Diane Armitage shows you how to transform those advertising dollars into solid brand awareness. |
- Referrals: Multiply Your Gains by Giving First
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It's ancient proverb with a modern application, but 'giving' is the shortest distance to referrals. |
- Creating Celebrity Status In Your Farm
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Jason Hartman offers tips on elevating your public image in your real estate market. |
- The No-Cost Newspaper that Drives Past Clients to Your Door
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The personal newspaper kills three birds with a single stone, as Galand Haas explains. |
- How to Take 30 Buyers Through 10 Open Houses in a Single Afternoon
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Diane Armitage explains the efficient and profitable "Open House Tour" concept. |
- Clean Kids Club
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Never underestimate the power of giving sellers' children a great experience, says Terri Murphy. |
- Seven Ingredients of Referral Success that Dramatically Increase Your Business
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Referrals are about trust, which is about promises kept, which all boils down to superb service. |
- The FSBO Campaign that Generated 20% of My Business
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How does a $500,000 annual income selling to FSBO's sound? Mark McKee lights the way. |
- A Rejection-Free FSBO System
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- Bullet-Proof Your Business Against Internet Discounters
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Discounters abound in your local communities, and on the Internet - find out how you can compete. |
- The Empathetic Expired Listing Ad That Costs $70 and Generates $20,000 in Commissions
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Diane Armitage shows you how to win every time by engendering sellers' trust. |
- Six Leverage Secrets that Brand Your Name and Company
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Sear your name into prospects' minds and leverage that priceless space, explains Diane Armitage. |
- Rising to the Top with Unique Geographic Farming
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Business is consistently rising in top agent Tim Baker's farm thanks to a clever marketing concept. |
- Turning Cold-Call Suspects into Warm Prospects
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Turn cold calls into hot leads with the right words & the right scripts, says Diana Kokoszka. |
- The Script that Turns FSBO's into Commission Dollars
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Dianna Kokoska reveals her FSBO scripts that put you ahead of the competition. |
- Your Prospecting Newsletter
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Quarterly newsletters are fundamental to outstanding client retention, says Ed Birdsong. |
- The Three Most Important Pieces in Your Pre-Listing Package
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How many reasons do you need to convince your prospects that you can sell their home? Try 400. |
- Hiring and Keeping Buyer's Agents
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Find the diamonds in the rough with Wade Micoley's advice on how to discover Buyer Specialists. |
- Find and Keep Great Buyer's Agents
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Buyer Specialists may just be your E-ticket to doubling or even tripling your current revenue. |
- Build Neighborhood Market Share with this Ice Cream Truck Campaign
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Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong. |
- Is a Real Estate Partnership for You?
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Debra and Pat help you take the team concept to the next level with a dual leadership role. |
- Click and Close
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The Internet is an inescapable force with which agents must contend, says author John Tuccillo. |
- Team Building
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Success thrives on teams, and conversely, teams thrive on success - Missy Vanderbilt explains. |
- Qualify Your Prospects Before They Call
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Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs. |
- Scripts that Earn Your Full Commission and Price the House Your Way
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Nelson Zide turns words into dollars with powerful analogies that prospects simply cannot ignore! |
- How to Create Your Rich Future in 12 Simple Internet Steps
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Ignoring the Web these days, says Terri Murphy, is like forgetting to breathe. Get some fresh air! |
- In Less than a Week, Create Buyer and Seller Workbooks that Sell You Without Fail
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Char MacCallum's buyer and seller workbooks are a true boon to every real estate agent. |
- Effective Moving Billboards. . . for Free!
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Why not keep your ads moving, asks Char MacCallum, and make your transportion do double duty? |
- Never Lose Listings Through Virtual Tour Marketing
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The online world is waiting for you: Rob Levy shows you how to maximize its fullest potential. |
- Practically Free Marketing Through Six eFarming Steps
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It's time to stop hoarding 'privileged' information & embrace the Internet, says Rob Levy. |
- Launch This Expired Program for Less Than $15 a Month
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Can you afford $15 a month in Marketing Expenses? If so, you can launch this successful program. |
- Niche Marketing and Specialization
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Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs. |
- How Outstanding Service Builds a 95% Referral Rate, Part II
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Feel uncomfortable knocking on doors? If so, this is the perfect success module for you! |
- How Outstanding Service Builds a 95% Referral Rate, Part I
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Terry Moerler explains how she's designed a business
based almost exclusively on referrals. |
- Inside the Covers of this Profitable Black Book
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Erica West uses a simple little black book to do an extraordinary amount of business - find out how! |
- Building Fantastic Reality out of a Virtual World
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Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you. |
- Eight New Rules of Real Estate, Part II
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In the second part of this two-part series, John Tuccillo focuses on the usage of RE technology. |
- Eight New Rules of Real Estate, Part 1
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John Tuccillo helps you do the OODA Loop, create an intel community, and identify revenue sources. |
- From Pre-Listing to Pre-Sold
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Rich Toepper shows how to get the client's attention, counter their objections, and get the listing! |
- $2 Expired Programs Generate Phenomenal Net
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- How to Publish a Listing Magazine
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Among the many advertising avenues available, Frank Russo says you just can't beat the magazine. |
- Golden Opportunity Awaits in Golden Years Market
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Buddy West discusses the special needs of the potentially lucrative over-50 demographic. |
- How to Conduct a First-Time Buyers Seminar
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Veteran REALTOR Buddy West pulls out all the stops to help you win over those reluctant buyers! |
- Create An Informative, Personalized Newsletter in One Day or Less
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Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd. |
- A Year-round Mailing Campaign
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Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year. |